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Does This Sound Like You?

Have you tried getting in shape previously but failed to see any results?

Do you go to the gym without a plan, or structure to your training, not knowing what to do to achieve the results you want?

Are you lacking motivation and need guidance, support and accountability?

Do you get confused and lost by the constant, and often conflicting information in magazines and across social media?


With the knowledge and experience gained over more than 20yrs in the industry, I have developed a system and programme proven to deliver sustainable, long-term results based around lifestyle, nutrition and training.


The system has been designed based on scientific research and its application in the real world. 


You will benefit from the two decades of experience and education James has built up including having studied under, and been mentored by, leading coaches in the industry including Charles Poliquin, Andre Benoit, Mark Coles, Tom Hibbert, Wolfgang Unsold and many others.



 "To date I’ve lost over 16kgs and 15% body fat, I am healthier and I’m in the best shape of my life, I look and feel fantastic.

The highlight for me has been the reaction from friends and family, complementing me on how good I look, my weight loss, and how much healthier I look.  This has made me appreciate and realise just how much this experience and the journey I have been on, has made such a huge impact on me."


  • Why train with RDF?
    As a strength and conditioning coach, I have two primary objectives. Above anything else, the role of a strength and conditioning coach is to mitigate injury, aligned with improving sporting performance and is delivered in line with the athlete's specific requirements. This is achieved through three strategies: Testing, monitoring, analyse and adaptation Programme design to elicit adaptation, progression and improved performance Coaching to maximise adaptations of the athlete in accordance with the performance requirements of the sport(s) and mitigate injury.
  • How does strength & conditioning impact sporting performance?
    Historically strength and conditioning utilised a forward-thinking model approach to maximise adaptation and performance outcomes, in essence focusing on the next event and applying the appropriate programming to achieve success in that event. ​ More recently with peer-reviewed scientific evidence which analysed performance outcomes during a four-year Olympic cycle, strength and conditioning has adapted to a backwards approach to maximise adaptation and performance outcomes, meaning focusing on a future event as the major event and working backwards, for example, Olympic Games; World Championships; European Championships; National Championships; Regionals, each progressively more important but with the focus on maximising adaptation and performance to peak at the major event, in this case, an Olympiad.
  • What is RDF's strength & conditioning approach?
    As a strength and conditioning coach in order to plan, design and implement an appropriate strength and conditioning programme for any athlete, a thorough needs analysis of the athlete and physical characteristics of the sport is undertaken through a qualitative questionnaire and quantitatively through a detailed physical assessment, including anthropometric measurements; body composition analysis, structural balance and functional movement screening (FMS). ​ Research is undertaken to further understand the physical characteristics and requirements of the sport(s), and the role of the athlete, factoring in length of the season (inclusive of preseason); number of meets, matches or events. ​ Determining and understanding these through a needs analysis, the structure of the competitive season, priorities across the season and or beyond will allow for appropriate strength and conditioning programming to maximise adaptation and performance. ​ Depending on the athlete and training age of the athlete other physical tests in the form of 1,3, and 5RM (repetition max) will be tested and re-testing periodically (once or twice a year) as a measure of adaptation. ​ Monthly coaching with a commitment to eigh to 12 60 minute coaching sessions per month Training sessions and programmes will be recorded and logged on a database, monitored and reviewed on a regular basis to facilitate adaptation, regressing or progressing when and where appropriate. ​ Re-assessing body composition, structural balance and functional movement screening will further provide evidence of adaptation and improved performance, and programming will be adapted according to these re-assessments. ​ Athletes will be given nutritional guidance and support including macronutrient (protein; fats and carbohydrate), with the addition of supplement guidance and recommendations with our partner NutriDyn. Athletes will also be given lifestyle support to optimise performance and recovery. ​ In addition, athletes will have access to an exercise library and educational content through our website portal.
  • Which therapeutic practitioners does RDF collaborate with?
    At Results Driven Fitness we believe in a holistic approach to athlete performance, with strength and conditioning one of many tools to improve performance. As a result, we strive to support athletes in all aspects of athletic performance, including recovery and rehabilitation. It is for this reason that we are proud to collaborate with therapeutic practitioners in the local area to support our athletes and their needs, these include: ​ Michael Boyd, BSc (Hons) Ost - Medstead Osteopathic Practice Andy Cooper, Level 5 BTEC Professional Diploma in Soft Tissue Massage - Edge Massage Therapy ​
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